Jaeger LeCoultre

Internationally renowned for its intricate designs, Jaeger-LeCoultre is also famed for creating the world’s smallest watch caliber.

In the 1930s Jaeger-LeCoultre answered the question of how to best protect their vulnerable wristwatches with a novel model design called the Reverso. It remains their signature watch of today.

They were constructed with Polo players in mind, and the intensity with which they play. The rectangular-shaped Reverso could flip over easily so that the delicate dial and crystal would face down and be protected. While a solid case back withstands the trials of the match.

Based on this now highly recognized system Jaeger has been able to invent advanced designs of complication and elegance. Such as the Reverso Duoface featuring a two in one concept.

For example, one side of a Reverso Classic Duoface may have a silver arabic dial. Then when you flip it over you can transform it into a black index dial.

In one watch you possess two dials with contrasting aesthetics and functionality. The brand is strong in the world of round wristwatches too. With classic and sporty Master Compressor and Master Control models made from steel and precious metals.

• Key models: Reverso, Master Compressor, Master Control, Geophysic, Rendez-vous
• Price range: $7,250 – $500,000+
• Approximate average price: $11,500
• Approximate annual production: 100,000
• Ownership: Richemont Group
• Jaeger LeCoultre fun fact: In an early scene of the 1999 movie ‘A Thomas Crowne Affair’, the lead character is a debonair billionaire and art thief played by Pierce Brosnan. While caught in 5th Avenue traffic moments before a dramatic midday museum heist, the star is purposely shown flipping his Jaeger-LeCoultre Reverso Duo.
  This is to convey the anticipation of his plan as well as to foreshadow the dual sides of his life and penchant for switching high-priced works of art.