Despite the soaring popularity of Rolex women’s and men’s watches, each timepiece is still made by hand. Internationally recognized as a status symbol, Rolex watches are forever in high demand. Especially the Rolex Daytona and Rolex Submariner.
Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Born in the early twentieth century Rolex has devoted their now unparalleled manufacturing capability to creating high end watches of utmost quality and durability.
This has paid off for the company and their customers. Rolex watches hold their value across the board unlike any other watch in the marketplace. They are produced with the finest quality materials to the highest standards. As such, they are expected to be precise for a lifetime and more.
Rolex is exclusively owned by a private foundation and their decision-making is consistently long-term driven. This also means their sales data is not public.
Based upon some public information, such as independent ‘chronometer’ testing, Rolex produces and sells in excess of 800,000 watches per year. Ask any retailer in any country what watch sells the best, to all generations, the answer will be Rolex.
The company identifies itself with quality, precision and achievement. Their name is respected in every corner of the globe and their presence has reached the summit of Mount Everest as well as the greatest depths of the Pacific Ocean.
- Key models: Datejust, Day-Date, Submariner, Daytona, GMT-Master II, Explorer, SkyDweller
- Price range: $5,100 – $120,000+
- Approximate average price: $11,800
- Approximate annual production: 810,000
- Ownership: Independent and owned by the Wilsdorf Foundation
- Company motto: A Crown for Every Achievement
- Rolex fun fact: Other than their Cellini dress watches, all Rolex watches are in their Oyster Perpetual family and these words would be found on every dial. Oyster signifies the waterproof case and Perpetual signifies the automatic, self winding movement inside.
